Because peace of mind is meant to be shared.
HoopDee is trusted by clinicians and doulas nationwide to help families organize and track breast milk and formula with clarity, confidence, and peace of mind. Our Doula Referral Program invites you to earn commission by sharing a system that genuinely supports families during the postpartum period.
HoopDee complements your care by reinforcing real-world feeding guidance long after families leave your support. If you are a postpartum doula, you can join multiple families in the app so you also know which bottle to feed next for each household!
Developed by a two-mom team– a problem solving entrepreneur and healthcare clinician • Designed for real-world feeding • Used by families nationwide
What You'll Get
Commission on HoopDee product referrals
Earn commission when families purchase HoopDee products using your unique referral link.
Free product samples
Receive HoopDee Hoops and related products so you can try the system yourself and recommend it with confidence.
Educational resources you can share
Access simple, parent-friendly materials that support safer feeding routines at home.
Early access to new products & features
Be among the first to preview and use new HoopDee tools and updates.
The Problem
The feeding issues parents struggle with
Parents may understand feeding guidelines in theory, but real life gets messy.
- Milk wasted due to expiration confusion
- Caregivers unsure which bottle to use next
- Inconsistent milk rotation between parents, daycare, and caregivers
- Increased anxiety during an already vulnerable postpartum period
These aren’t parenting failures. They’re system gaps.
HoopDee exists to bridge that gap so your guidance is practiced at home.
The Solution
How HoopDee supports safer, clearer feeding routines
1. Tap
Parents log milk instantly using the free HoopDee app.
2. Track
HoopDee Hoops visually track timing and expiration on every bottle and bag.
3. Trust
Anyone feeding the baby knows exactly which bottle to use—no guessing.
The result:
✔ Less confusion
✔ Less waste
✔ More confidence for families and caregivers
HoopDee works for breast milk and formula and Hoops fit most standard baby bottles. Postpartum Doulas can join multiple families in the app
WHY DOULAS RECOMMEND HoopDee
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Follows CDC Guidelines
HoopDee is built around CDC breast milk storage and handling guidelines, helping families apply recommended practices more consistently in everyday feeding routines without adding complexity.
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Easy and Intuitive
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No medical claims, just clarity & consistency
This is a milk management tool. It provides clear, consistent tracking that helps families follow established storage and handling guidelines more reliably in real life.
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Works across caregivers (partners, daycare, grandparents)
By creating one shared system, HoopDee keeps everyone aligned on which bottle to use next and when milk expires, reducing confusion when care is shared across households and settings.
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No subscription required for parents
The HoopDee app is free. Families can use the full HoopDee system without ongoing fees, making it accessible and stress-free during an already expensive life stage.
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Free App available in English & Spanish
The HoopDee app is completely free and offered in both English and Spanish, helping families of diverse backgrounds access the same clear, consistent feeding tools without added barriers.
How the Referral Program Works
Simple. Flexible. No pressure.
• Share HoopDee when it’s helpful
Recommend HoopDee to families who could benefit from clearer milk tracking and reduced feeding confusion.
• Use your unique referral link
Share it in follow-up emails, resource lists, handouts, or social media — wherever you already support families.
• No quotas. No exclusivity. No obligations.
Why This Matters
✔️ Solves a problem parents don’t realize has a solution
✔️ Reduces milk waste and feeding anxiety
✔️ Keeps everyone on the same page—parents, partners, and caregivers
✔️ Designed by a mom who lived the chaos firsthand
✔️ Backed by CDC milk storage guidelines
FAQ's
Does HoopDee replace clinical guidance?
No. HoopDee supports your guidance by helping families apply it consistently at home.
Is HoopDee safe for babies?
Yes. Hoops are made from food-safe silicone, child safety tested, and designed for everyday bottle use.
Is the app free?
The app is free and enhances tracking, but Hoops enhance and automate the milk management process and also provide visual clarity.
How does commission work?
You receive a unique referral link. Commissions are paid on qualifying purchases.
Can I stop anytime?
Yes. Participation is optional and non-exclusive.
Is this appropriate for formula-feeding families?
Absolutely. HoopDee supports both breast milk and formula routines by following CDC storage guidelines.