HoopDee is a smart baby bottle tracking system that helps parents and caregivers track breast milk and formula bottles using NFC-enabled bottle tags and a mobile app. It records feeding time, bottle contents, and expiration status so users know what is fresh, what should be used next, and what has expired.

How does HoopDee work?

Users attach a HoopDee tag to baby bottles, tap the bottle with a phone, and log milk or formula details in the app. The system uses CDC-based storage guidance to calculate expiration timing and sends reminders so caregivers can stay organized.

What does HoopDee track?

HoopDee tracks bottle contents, time logged, freshness status, and expiration timing for breast milk and formula. It also helps multiple caregivers identify which bottle to use next.

Upcoming Events

Chicago Prego Expo - May 31, 2026

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Mother of All Baby Showers - Pittsburgh, June 4, 2026

We’re thrilled to partner with @TheMotherofAllBabyShowers for the ultimate adults-only night out — happening Thursday, June 4th from 5 PM to 8 PM at PNC Park Club Level! Join us for an unforgettable evening filled with expert advice, hands-on demos, top brands, and incredible giveaways. Trust us… you don’t want to miss this!

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Maryland Zoo - Pride at the Zoo - June 7, 2026

Celebrate Pride Month at the Zoo and visit our booth! Featuring fun activities, vendors, and, of course, animals. Join us in supporting our LGBTQ+ community both in our human and animal kingdoms.

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Boston Prego Expo - October 17, 2026

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Los Angeles Prego Expo - November 7-8

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