Today was a real pinch me moment. Today was HoopDee's very first TV interview, and I can't wait to tell you all about it.
We spend so much time living in the product details; explaining, re-explaining, simplifying the explanation, its easy to forget what the whole point of HoopDee actually is. We're here to solve real problems for parents and make your lives easier.
Seeing HoopDee discussed on local television was a reminder of why we built this in the first place.
We got to share the “why” behind HoopDee and the real problem we built it to solve.
If you’ve ever looked at bottles in the fridge and thought:
When did we make this one?
How long has it been out?
Which bottle should we use next?
Is this still safe?
YOU get it. Most families are piecing together a system from memory, labels, texts, and guesswork, usually while tired and juggling a million things.
HoopDee exists to take that pressure off your brain.
Hoops slide onto baby bottles (no clips, batteries, or charging)
Each Hoop is a unique color in your home
Tap your phone to the Hoop and the app opens to that bottle (NFC)
The app helps you track bottle timing and expirations—so you’re not guessing
The goal is simple: more confidence, less second-guessing.
On WJZ, we talked about how HoopDee helps parents create an easy routine that anyone in the household can follow without a complicated process. Because parents don’t need another thing to manage. They need a system that just works.
We’re grateful to WJZ for having us on, and we’re excited to keep building HoopDee for the families who want less chaos and more peace of mind.
Press contact: Chris Rubacha, chris@gethoopdee.com
