HoopDee is a smart baby bottle tracking system that helps parents and caregivers track breast milk and formula bottles using NFC-enabled bottle tags and a mobile app. It records feeding time, bottle contents, and expiration status so users know what is fresh, what should be used next, and what has expired.

How does HoopDee work?

Users attach a HoopDee tag to baby bottles, tap the bottle with a phone, and log milk or formula details in the app. The system uses CDC-based storage guidance to calculate expiration timing and sends reminders so caregivers can stay organized.

What does HoopDee track?

HoopDee tracks bottle contents, time logged, freshness status, and expiration timing for breast milk and formula. It also helps multiple caregivers identify which bottle to use next.

Press

New York Wire - February 25, 2026

February 25, 2026Roxie Alsruhe

How Roxie Alsruhe Turned a New-Mom Pain Point Into a Parenting Brand Full Story: https://nywire.com/how-roxie-alsruhe-turned-a-new-mom-pain-point-into-a-parenting-brand/ What to Know 📌 Founder story rooted in personal pain point: Roxie Alsruhe launched her...

CaliPost - February 18, 2026

February 18, 2026Roxie Alsruhe

HoopDee is the Low-Key Tech Upgrade Modern Parents Didn’t Know They Needed Full Story: https://calipost.com/hoopdee-is-the-low-key-tech-upgrade-modern-parents-didnt-know-they-needed/ What to Know 📌 A smart baby feeding tracker for modern parents: Cali Post highlights...

Miami Weekly - February 17, 2026

February 17, 2026Roxie Alsruhe

HoopDee is Making Feeding Routines Simpler, Smarter, and Far Less Stressful Full Story: https://miamiweekly.com/hoopdee-is-making-feeding-routines-simpler-smarter-and-far-less-stressful/ What to Know 📌 Simplifying Parenthood: The article highlights how HoopDee helps modern parents make feeding...

USA Today - February 13, 2026

February 13, 2026Roxie Alsruhe

How HoopDee is Modernizing Breast Milk and Bottle Tracking for Today’s Parents Full story: https://www.usatoday.com/story/sponsor-story/ascend-agency/2026/02/13/how-hoopdee-is-modernizing-breast-milk-and-bottle-tracking-for-todays-parents/88666939007/ What to Know 📌 Modern milk & bottle tracking: HoopDee is reimagining how parents manage...

Life & Style - February 6, 2026

February 13, 2026Roxie Alsruhe

HoopDee: The Smart Feeding System Parents Are Quietly Obsessed With Full Story: https://www.lifeandstylemag.com/contributors/hoopdee-bottle-tracking-system/ What to Know 📌 Smart Bottle Tracking System: HoopDee turns ordinary baby bottles into a smart, trackable...

WJZ CBS News Baltimore - December 29, 2025

February 13, 2026Roxie Alsruhe

CityBiz - March 8, 2025

February 13, 2026Roxie Alsruhe

Baltimore Mom Launches HoopDee, App to Help Parents Track Breast Milk Full story: https://www.citybiz.co/article/677049/baltimore-mom-launches-app-to-help-parents-track-breast-milk/ What to Know 📌 HoopDee Launch Story: Baltimore mom and entrepreneur Roxie Alsruhe created HoopDee to...