HoopDee is a smart baby bottle tracking system that helps parents and caregivers track breast milk and formula bottles using NFC-enabled bottle tags and a mobile app. It records feeding time, bottle contents, and expiration status so users know what is fresh, what should be used next, and what has expired.

How does HoopDee work?

Users attach a HoopDee tag to baby bottles, tap the bottle with a phone, and log milk or formula details in the app. The system uses CDC-based storage guidance to calculate expiration timing and sends reminders so caregivers can stay organized.

What does HoopDee track?

HoopDee tracks bottle contents, time logged, freshness status, and expiration timing for breast milk and formula. It also helps multiple caregivers identify which bottle to use next.

CityBiz - March 8, 2025

February 13, 2026 Roxie Alsruhe

Baltimore Mom Launches HoopDee, App to Help Parents Track Breast Milk

Full story: https://www.citybiz.co/article/677049/baltimore-mom-launches-app-to-help-parents-track-breast-milk/

What to Know 📌

HoopDee Launch Story: Baltimore mom and entrepreneur Roxie Alsruhe created HoopDee to help parents manage and track breast milk more easily — addressing a common pain point for new families.
The Problem Being Solved: New parents can struggle to keep track of feeding schedules and storage guidelines (fresh, refrigerated, frozen, thawed), leading to wasted milk and stress.
Liquid Gold Focus: Breast milk is nutrient-dense and valuable — even donor milk can cost $3.50-$5 per ounce without insurance — making better tracking both practical and economical.
App & Tools: The HoopDee app launched in beta, helping families log milk, monitor expiration, and coordinate care among partners and caregivers.
Product Expansion: Color-coding products and other tools designed to enhance the experience are on the way, complementing the digital app with physical organization aids.
Availability: The app is free to download on the App Store and Google Play — no product purchase required to start tracking.