
What Is HoopDee?
It's a Smart Milk Management System To Make New Parent Life Easier!
Managing breast milk and formula is overwhelming. Between sleep deprivation, multiple caregivers, bottles in the fridge, and milk in the freezer, things get confusing fast. Dates get missed, milk gets wasted, and anxiety builds—all for something your newborn depends on.
This is where HoopDee makes feeding easier. Using our smart Hoops and breast milk storage freezer bags with our free mobile app, the patent-pending HoopDee system:
- tracks baby bottles and freezer bags
- works for breast milk and baby formula
- calculates expiration based on CDC guidelines
- sends expiration reminders
- shows all caregivers which bottle or bag to use next
- and more!
How HoopDee Hoops Work
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1
Add a Hoop to all Your Bottles.
Fits nearly all bottles. Hoop up to 18 bottles with our 3 color-coded packs (Rainbow, Pastel, and Earth).
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2
Tap with Phone to Track Bottle.
NFC technology (just like the tap-to-pay chip on your credit card). When you fill a bottle, tap your phone to the Hoop to sync the bottle to the free app. No batteries or chargers required. Uses CDC guidelines to calculate expiration.
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3
Get Reminders & Stay Organized.
Share the app with all caregivers. Everyone knows which bottle to use and gets reminders as they near expiration.

Freezing Your Breast Milk?
Track frozen breast milk with the free HoopDee app and our Breast Milk Storage Freezer Bags. HoopDee will track your milk in the freezer, as it thaws, when it's transferred to bottles, and until your baby finishes eating it.
Why Parents LOVE HoopDee
SMART TRACKING
Our free app logs time, contents, and expiration. Hoops sync with the app by tapping your phone to them. Freezer bags are tracked with a simple numbering system. See How It Works for more info.
COLOR CODED SIMPLICITY
Every bottle is easily identifiable in the app and real life.
CAREGIVER SUPPORT
Invite unlimited number of family members so everyone knows which bottle to use.
CLEAN & DURABLE
Hoops are waterproof and dishwasher safe. No batteries or charging. Fits on all baby bottles. Made for daily use.

