HoopDee is a smart baby bottle tracking system that helps parents and caregivers track breast milk and formula bottles using NFC-enabled bottle tags and a mobile app. It records feeding time, bottle contents, and expiration status so users know what is fresh, what should be used next, and what has expired.

How does HoopDee work?

Users attach a HoopDee tag to baby bottles, tap the bottle with a phone, and log milk or formula details in the app. The system uses CDC-based storage guidance to calculate expiration timing and sends reminders so caregivers can stay organized.

What does HoopDee track?

HoopDee tracks bottle contents, time logged, freshness status, and expiration timing for breast milk and formula. It also helps multiple caregivers identify which bottle to use next.

Wholesale

Created by a Mom. Built for Every Family.

Founded in 2024 by Baltimore mom and finance professional Roxie Alsruhe, HoopDee was created to solve a challenge nearly every new parent faces: keeping track of breast milk, formula, and milk expiration during the exhausting newborn months.

Drawing on her background in finance, technology, and process improvement, Roxie developed the patent-pending HoopDee system: a free app that pairs with NFC-enabled Hoops, transforming everyday bottles into a devices that do the thinking, remembering, and reminding for parents.

Today, HoopDee is a U.S.-based baby tech brand bringing practical innovation, intuitive design, and a fresh perspective to the parenting market—helping families stay organized while giving retailers a truly differentiated product category.

About Us

Our Patent-Pending System for Parents

HoopDee transforms bottles and bags, milk storage, and feeding management into one simple system. Our products pair with our free app that tracks milk and formula, calculates expirations, organizes inventory, and helps families work together with confidence. Sync your Hoop'd bottles with the app with just a tap.

⭕ 6 Hoops per pack. Buy 1, 2, or all 3 packs!

🌈🩵🌎 Rainbow, Pastel, and Earth packs available.

📲 Tap to phone. App calculates expiration time.

🎉 Free app. No subscription ever.

🍼 Fits any bottle. No batteries or chargers required.

💦 Waterproof and dishwasher safe.

🧊Tracks frozen milk with our Breast Milk Storage Bags that also integrate with our free app.

How It Works

Hoops Line Sheet

Pastel Pack

$25.00 Wholesale
6 Hoops Per Pack
SKU: 860012676415
Product Details
Rainbow Pack

$25.00 Wholesale
6 Hoops Per Pack
SKU: 860012676408
Product Details
Earth Pack

$25.00 Wholesale
6 Hoops Per Pack
SKU: 860012676422
Product Details

Additional Products Line Sheet

Breast Milk Storage Freezer Bag

$7.50 Wholesale
6oz (180ml) | 100-Count Box
SKU: 860012676446
Product Details
Coming Soon

Currently in development
Coming Soon

Currently in development